To move up in society in the 19th century, men and women needed personalized calling or visiting cards. These small cards, about the size of a modern-day business card, usually featured the name of the owner, and sometimes an address. Calling cards were left at homes, sent to individuals, or exchanged in person for various social purposes. Knowing and following calling card “rules” signaled one’s status and intentions.

Calling cards were just one of many rules of etiquette governing how to interact with friends and new acquaintances. Rules of etiquette, or manners, are social rituals that vary widely over time and place. But whatever the rules, those wanting to move from a lower or middle class or status to a higher social rank had to learn and follow the rules to be socially accepted.

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Visiting & Address Cards
Visiting & Address Cards in Hill’s Manual of Social and Business Forms, 1878