Crusader’s Almanac (1875) included images, stories, and advice supporting temperance – abstinence from alcohol and tobacco. It also heavily advertised Dr. J. Walker’s California Vinegar Bitters for numerous medical conditions. Bitters were originally a medication composed of alcohol and various botanical ingredients. Dr. Walker’s Bitters were sold as an alcohol-free alternative. Today, bitters are sold not as medication, but as after-dinner drinks and flavorings for cocktails. Translated to 21st-century terminology – this almanac was “content marketing” targeted to supporters of temperance.